There are always fads and fashions involved in what people talk about, and how they do so. Within occupational groups or networks of regular participants, such fads or fashions move faster. They are more contagious—mental proximity.
Managers and executives seem to be particularly susceptible. They want to say and do whatever their peers are saying and doing. The “loafers” of the 50s were almost extinct before they were resurrected as part of the executive uniform. If you listened carefully to what executives are talking about this month—and how they do so—you would have the basis for deconstructing the executive mind-of-the-month.
The Spanish philosopher Ortega y Gasset put it most succinctly: “People say what is said.” Increasingly, over the last few years, mangers and people in general have been talking a lot about “teams.” If you happen to be in a certain department, you are a member of that “team.” If a manager has subordinates, they are his “team.” If people in different parts of the world are working on the same project, they are often referred to as a “team.”
Nothing wrong with that, perhaps, except that it begins to feel like magical incantation. By calling a mixed batch of people a “team,” maybe that’s supposed to make them think they are more responsible to one another than they actually are. Team-work is a good thing. You know, all-for one, and one-for-all. Lurking therein also is reinforcement for the belief that the absence of hierarchy somehow inspires any rag-tag bunch to turn in a better group performance. There are no leaders or followers. We’re all equal in a “team.” Also lurking in the shadows of that semantic legerdemain is the belief that the more people involved in a decision, the better that decision is going to be
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There may be something to be said for group prayer. And of course words can be used to mean whatever we want them to mean, as Humpty Dumpty said. But there is no evidence I know of that could be mustered to support the claim that the more people there are who are incanting the word “team,” the more likely it is that there will be a rise in those person’s individual or collective performances. People who don’t know, or don’t care, what is required for team performance, won’t perform better if they are referred to as a “team.” Rudyard Kipling suggested that “Words are…the most powerful drug used by mankind.” Drugs may make their users feel like they perform better. But in actuality, their performance may be diminished.
So the widespread(ing) use of the term “team” may actually be an evasion of reality just as much as it is often an evasion of accountability. This is consistent with the semantic magic surrounding the use of the term “leader.” One might guess that such a label is supposed to make leaders out of whomever is so labeled.
Word magic is more fashionable today than it was in the Dark Ages. Maybe there are other similarities. I'm open to your thoughts on the matter...
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