There was a time when employees were thought of as "hired hands." Henry Ford complained that his workers screwed things up when they gave thought to what they were doing. He wanted to hire their hands, not their heads. He was reasonably successful as an industrialist. The idea that the people who did the work of the organization could have any input of value to running the place would have been considered preposterous.
Now, pendulum-like, we have moved significantly in the opposite direction. From a cultural posture of radical egalitarianism, the hyped panacea of this season's fashions may be best captured in the title of Jon Spector's book, We Are Smarter Than Me. It's possible that this is true for the many "me's" who are not very smart. But anti-elitists we are as well, so you get in trouble these days by even assuming that some people are smarter than others (which threatens the reigning ideology that no one is dumber than anyone else).
It is certainly possible that a market segment could tell you what they want better than you could figure it out from the 19th floor. If they knew. But they don't. Customers in large numbers are remarkably fickle. So we're stirring a pot of assumptions, and merely declaring the outcome.
Not to pick on Jon Spector. He's got a good job. But if he really believed that everyone else collectively is smarter than he is by himself, why is he writing a book to tell us this? Is he suggesting (he isn't) that the people who attended the ecologically-expensive concerts on the climate recently know better what to do about it than the celebs they paid to come see and adore? If Spector's readers are collectively smarter than he is, why do they need him?
That fashionable idea may be carried by those who believe it, but it didn't originate there. Try as we will, there is no way to make the "right" decisions about the future -- if by that we mean the decisions that are in our own best self-interests. There are lots of people who are smarter than I am -- on this I am in full areement with Spector. But that doesn't mean I want them deciding how I should live my life. Or how I should run my organization.
There is no freedom without failure. And no insurance policy, in the form of spreading the responsibility or being in fashion, is going to change that.